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WARREN
& ALICE
BOTH CHECK

Our mission was to turn CVM 179 into a campaign that made Warren’s investor-first philosophy relatable to a broader audience.

We found the insight: good regulation doesn’t guarantee good decisions. Poor investments create the same stress as poor health choices, raising the risk of heart disease, strokes, and anxiety.

The result: the world’s first financial + physical check-up, an earned-media stunt linking bad investments to real symptoms, through OOH in Faria Lima and a wave of viral films.

Our role