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HOTMART
REBRAND

Our challenge was to lead a brand refresh for Hotmart, a strategic and aesthetic update to reflect its current moment and strengthen its global presence.

We combined stakeholder interviews and competitive analysis into a strategic framework that guided every creative decision, aligning narrative, tone, and visual identity into one coherent system.

The result: the tagline “For real,” a proprietary system of illustrations and icons, a bolder and more legible palette, and the custom typefaces Hotmart Display and Hotmart Sans, unifying the brand across every asset.

Our role