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JUSTOS
MENOS ÁLCOOL
MAIS ÁLCOOL

Justos wanted to promote safer driving during Carnival, when traffic accidents can surge by up to 30% in major Brazilian cities.

Research showed less than half of Gen Z drinks, so we partnered with bars across São Paulo: every non-alcoholic drink bought became real fuel for the driver’s car.

The stunt: “Sober up, fuel up,” custom coasters, posters, and digital content proving safety and celebration can go together.

Our role

Campaign Concept
Bar Partnerships · São Paulo
Custom Coasters & Posters
Digital Content
Earned Media & Seeding

Justos — Menos Álcool, Mais Álcool — hero

Press — During Carnival, Justos turns the alcohol you skip into fuel

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